04.22.21
LogoJET appointed Oscar Granados as director of sales.
Granados’ industry background includes work with Epson America and Sensient Technologies Corporation in the United States, Latin America, Brazil, Europe, Korea, China and Japan.
His experience includes product marketing, sales management, business development, operations and strategic planning.
Granados will oversee sales and distribution across the globe, helping to identify new markets.
“The growth is already there,” Granados said of LogoJET. “My goal is helping to make that growth sustainable. The future is full of international possibilities – a great match with my experience in South America, Europe, Asia and throughout North America.”
Granados, who will be based in Denver, said he anticipates big movement toward home office, small businesses and e-commerce within the printing industry. He said LogoJET’s culture of service combined with its expertise, insight and grit puts the company in the perfect position to gain on its role as an industry leader.
“LogoJET has the full solution from workflow to execution to give customers the best path to success,” he added. “We are in the perfect position to take advantage of market trends and pave the way moving forward.”
Cox said she sees Granados’ background as a complement to a culture centered on service that LogoJET has built in the world of printing, customization and personalization.
“We’ve had the good fortune of being able to work with Oscar on several key projects through the years in his roles with other industry leaders, most recently in developing an amazing edible ink,” Cox added. “We have first-hand knowledge of his abilities to build relationships and deliver service. He is a perfect fit for our organization and the growth we expect on the near horizon.”
