EM Industries, Inc. announced that effective Jan. 1, it would officially begin to conduct business under its new name EMD Chemicals Inc.
A spokesperson for the company said the changes were taking place “as part of a global branding strategy being implemented by their parent company, Merck KGaA, Darmstadt, Germany, to unify and strengthen its market presence worldwide.”
In the U.S. and Canada, rights to the “Merck” name belong to the pharmaceutical company Merck & Co. Throughout the rest of the world, Merck KGaA, Darmstadt, Germany has the rights to the “Merck” name. As part of this new global strategy, Merck KGaA, Darmstadt, Germany is uniting all its North American operations under the umbrella brand EMD.
“To start with, there has always been some confusion in our markets because of the ‘Merck’ name,” said Douglas S. Brown, president and CEO of EM Indus
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login