Danny Mertens, Xeikon Corporate Communications Manager01.16.18
Not one label is the same – different applications require different digital technology, which is precisely why printing is such an exciting business. Wine & spirits, food, beverages, pharma, durables or industrial chemicals: every label comes with its own aesthetic and functional requirements. In this article, Xeikon focuses on health & beauty labels, a group of products with very specific requirements in terms of substrates and white opacity level.
Cosmetics, fragrances and make-up labels are mainly produced with synthetic substrates (white or clear, BOPP or PE). They must be resistant to humidity, contain sufficient levels of white opacity for the clear labels and look stunning on the shelf. There are two technologies that Xeikon recommends: dry toner and UV inkjet. The choice ultimately comes down to the desired image quality the brand owner expects.
Two factors determine if a printing technology is suitable for a certain substrate: ad
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