Xeikon America, Inc. announced a new virtual advisory service using a 3D visual browsing experience. 

Xeikon said it is responding to the dramatic increase in online exploration printers seek for new and creative ideas by creating this new virtual platform, which the company noted creates a unique user experience. 

According to Xeikon, dedicated to wall decoration, the first 3D-rendered showroom will become a unique online space for the company to demonstrate its digital production portfolio of hardware and software for these creative and fast-moving markets. 

Xeikon said the new 3D visual browsing experience provides:

• A comprehensive selection of different types of applications and digital printing solutions;
• A wealth of ‘know-how’ and in-depth advice on how to get started when considering digital production;
• Background information on the many different and varied markets and segments that Xeikon covers;
• In-depth knowledge from the experts on digital production workflows and automation tools;
• Access to a full set of materials on Xeikon’s service and training programs

“We are seeing continuous growth in the number of wallpaper printers and large format print service providers looking at the market for custom wallcoverings,” said Dimitri Van Gaever, Market Segment director for Graphic Arts. “Adjacent businesses such as architects, interior designers, retailers and in-store communication professionals also are looking for creative ideas and want to explore the possibilities of digital printing. 

"During the last few years, this market has experienced a fast-moving transformation, and this evolution has actually accelerated even during the COVID-19 pandemic," he continued. "Therefore, our first virtual showroom contains our Wall Decoration Suite and is designed to ‘bridge the gap,’ connecting the physical world to the virtual world. We’re very excited to let everyone discover our solutions 24/7 at their own convenience, no matter where they are on the globe."

“Our new virtual showroom experience follows a set navigation path through Xeikon’s machine hall where visitors will find all they need to book a demo, access and download product brochures, watch a selection of videos as well as print samples on seetheproof.com," added Danny Mertens, Corporate Communications manager at Xeikon. "Users will have easy access to connect with Xeikon’s product experts. Content will be regularly updated and there will be facilities to download the latest information on the power of dry toner technology, technical specifications and the latest product updates.

“Our advisory service is an integral part of our offering. We know that a successful and cost-effective investment works best after consultation at all levels. The drive to customization is extremely high in many areas in which digital production is the key technology," he continued. "Xeikon will also use these tools during our ongoing program of live events to ensure customers have a consistent supply of information at all times. With over thirty years’ experience, Xeikon has an in-depth understanding of all digital printing technologies and we are looking to further build on this platform for other markets.”