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Quad is now the sole printer of the U.S. edition of Reader’s Digest, America’s fourth largest-circulation magazine.
April 6, 2023
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Quad is now the sole printer of the U.S. edition of Reader’s Digest, America’s fourth largest-circulation magazine. The new, multi-million-dollar contract spans the next three years. Today Reader’s Digest reaches more than 30 million people across print, digital and social platforms. One of the best-known magazines on American shelves, Reader’s Digest’s move to Quad streamlines its annual U.S. print run of almost 20 million copies. Quad’s through-the-line solution, including a capital investment in two-up binders, gives it all the resources needed to manufacture and distribute the magazine. This end-to-end process includes Publishers’ Studio, Quad’s proprietary workflow solution for issue mapping, which Reader’s Digest has been using since 2021. “We are excited about our decision to move Reader’s Digest printing and distribution to Quad, which provides a full-service solution and a commitment to becoming a trusted and valued business partner. In addition, the Quad team managed a difficult and complex transition seamlessly,” said Mike Garzone, VP, supply chain, Trusted Media Brands. “We’re proud to be working with such an esteemed brand and to have been able to move all of their production from their previous printer to our Lomira, WI, facility in just one month. Even as Quad expands into growing areas of the marketing experience, printing continues to be a legacy part of our business. This frictionless transition is indicative of how Quad does business everywhere,” said Daren Robarge, Quad’s EVP of manufacturing.
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