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    Breaking News

    WestRock Recognized for Outstanding Merchandising Achievement 2021

    Company wins 21 awards, including Display of the Year, Creative and Budget Awards.

    WestRock Recognized for Outstanding Merchandising Achievement 2021
    05.27.21

    WestRock Company was recognized with high honors at this year’s Outstanding Merchandising Achievement (OMA) Awards. 

     

    The competition celebrates merchandising and design excellence at the retail point of purchase.

     

    WestRock won a total of 21 awards at this year’s OMA competition, including Display of the Year. 

     

    This award is the highest recognition in the in-store marketing industry. 

     

    WestRock also won two additional top honors at the event, including the Creative Award, which recognizes and celebrates creativity and execution of at-retail merchandising design, and the Budget Award, which celebrates the display that has the greatest effectiveness while remaining budget-conscious.

     

    The competition is presented by SHOP! Association, a global non-profit trade association dedicated to enhancing retail environments and experiences.

     

    “I am incredibly proud of the WestRock Merchandising Displays team,” said Nickie Parker, senior VP of Merchandising Displays at WestRock. “These winning displays exemplify innovative, insights-led design that activates our customers’ brands at retail and converts shoppers. I am appreciative of the Shop! Association for recognizing our work, and I am proud of our teammates for continuing to demonstrate leadership in our industry.”

     

    WestRock earned two Gold awards, seven Silver awards and nine Bronze awards. Displays awarded at this year’s OMA Awards ceremony can be viewed here and include:

    Bayer Digital Endcap

    Award: Display of the Year; Creative Award; Gold Award

    Category: Digital Interactive – Permanent

    Client: Bayer

     

    Covergirl Holiday Counter Unit

    Award: Budget Award; Silver Award

    Category: Cosmetic & Fragrance Semi-Permanent

    Client: COTY

     

    Covergirl Find It First Endcap

    Award: Gold Award

    Category: Drug Store Semi-Permanent

    Client: COTY

     

    Covergirl/ Sally Hansen/ Clairol Cross Branded Pure Endcap

    Award: Silver Award

    Category: Cosmetic & Fragrance Temporary

    Client: COTY

     

    Hims & Hers Endcap

    Award: Silver Award

    Category: Healthcare Temporary

    Client: Hims & Hers

     

    King C. Gillette Endcap

    Award: Silver Award

    Category: Hair Care & Skin Care Temporary

    Client: Procter & Gamble

     

    Native Toothpaste Target Endcap

    Award: Silver Award

    Category: Mass Merchandise Temporary

    Client: Native

     

    SharkNinja In-line Low Bay

    Award: Silver Award

    Category: General Merchandise Permanent

    Client: SharkNinja

     

    e.l.f. Pout Power Walmart Endcap

    Award: Bronze

    Category: Mass Merchandise Temporary

    Client: e.l.f. Cosmetics

     

    e.l.f. Retro Paradise Target Endcap

    Award: Bronze Award

    Category: Cosmetics & Fragrance Temporary

    Client: e.l.f. Cosmetics

     

    Native Target Holiday Endcap

    Award: Bronze Award

    Category: Hair & Skin Care Temporary

    Client: Native

     

    NYX Diamonds + Ice

    Award: Bronze Award

    Category: Cosmetics & Fragrance Temporary

    Client: L’Oréal

     

    Sally Hansen MG Shakers Endcap

    Award: Bronze Award

    Category: Drug Store Temporary

    Client: COTY

     

    Samsung Terrace TV Display

    Award: Bronze Award

    Category: Entertainment, Games & Toys Permanent

    Client: Samsung

     

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