Ink World staff01.11.21
FUJIFILM North America Corporation, Graphic Systems Division announced the installation of its inkjet press, J Press, at American Calendar Company, a family-owned business based in Greeneville, TN, that manufactures and distributes customized promotional calendar products.
To accommodate the growing demand for smaller, shorter runs, American Calendar Company turned to Fujifilm to install the J Press, which has contributed to the company’s growth by significantly cutting lead times, and offering new customization options.
“Our decision to purchase the Fujifilm J Press was rooted in our desire to provide more value to customers through offering products previously unavailable,” said Brandon Kilday, co-owner, American Calendar Company. “With the addition of the J Press, we’ve been able to launch three new products just this year, and gain new business from existing, and new customers.”
The J Press enabled American Calendar Company to offer a competitive advantage of shorter, high-quality print runs (as few as 100 or fewer pieces), at a low cost.
“Fujifilm's J Press equips us to gain a competitive advantage by being able to fulfill customer expectations and offer cost-effective short print runs by cutting our turnaround time in half,” Kilday said. “This new timeline has afforded us an additional three weeks in our prime season for meeting customer demands.”
With the J Press, the company can offer full color for the same price as black and white, and offer customers the option of changing an image on every page of the calendar, without added costs.
“The J Press allows us to take the next step in providing advanced printing options for our customers,” said Miles Kilday, co-owner, American Calendar Company. “The technology provides new capabilities for us to meet high-volume short-run needs with quicker turnaround times and better pricing. We are able to offer our customers the option to do full color at a more attractive price than others, and we can now offer our customers the option to fully customize each page.”
American Calendar Company intends to expand its offerings into additional markets with products including posters, pocket folders, and short-run digital packaging.