Anthony Locicero, Associate editor01.08.21
Mimaki USA launched Print On - Select, a new customer-focused program.
Large Format Printers across the nation are as specialized as the businesses that purchase them.
Whether they have a small t-shirt business in their home or a large fleet graphic business in a warehouse, purchasing a large format printer is one of the biggest and time-consuming investments that is made.
Consumers routinely ask for faster, easier ways to make purchases of large and small products alike. Mimaki believes that by simplifying the purchasing process Print On - Select provides a less complicated process that will save them time and money.
Today’s consumer readily utilizes the internet to make buying decisions.
Self-education and low-pressure purchases are expected.
Print On – Select customers will find the buying experience very familiar since they will initiate the purchase through Mimaki’s website.
With a streamlined application process and detailed information,
customers can shop at their own pace, and purchase when they are ready.
All Print On – Select packages include 1 Mimaki printer, a monthly allotment of ink, 5-years of Mimaki Signature Warranties, a 5-year fixed cost of ownership with one payment.
“We couldn’t be more excited to offer this comprehensive and cost-effective solution to our customers. Buying habits have evolved and as innovators, Mimaki has taken this logical step to give customers what they want without sacrificing the quality Mimaki is known for," said Naoya Kawagoshi, Mimaki USA president. "Made possible by our partnership with North Star Leasing Company, we believe that Print On – Select will open new opportunities for existing customers and attract new ones to the wide-format printing market."