Ink World staff12.07.20
Jetrix Soluciones Gráficas was appointed Xeikon’s new dealer in Mexico.
Established in 2008, the company has seen 12 years of successful business growth in the packaging and labels markets.
Based in Mexico City, Jetrix is contracted to supply and support Xeikon’s full range of products for the Commercial and Label & Packaging sectors and cover all market requirements in the area.
Mexico is a growing market for Xeikon in Latin America and with over 20 systems already in place, Jetrix can now respond to the noticeable surge in demand from printers and converters looking for innovative digital solutions and new revenue streams.
“I am delighted with our new collaboration with Xeikon. Our ambition is to be a complete solution provider. Our new partnership is in line with our business growth strategy," said Robledo, owner and GM of Jetrix. "We will now be able to provide our region with Xeikon’s complete portfolio. The systems we have installed so far mostly utilize dry toner technology for POS and food-safe products.
"Now we can also offer Xeikon’s UV Panther Inkjet systems...Everything in our industry is going to be connected. It will be a digital transformation," he continued. "Printers and converters have many options and it is our job to guide them to the best choices which will help their business grow. Going forward, we will be able to better serve our customers and the Xeikon partnership is great news for printers, designers and brands in our country – integration and automation is the future providing ultimate efficiency and profitability.”
Jetrix plans to double staff numbers in the next two to three years and it is busy making investments to improve the company’s internal structure particularly in terms of training and IT.
“As a company, we have a strong business plan,” Robledo said. “We continually monitor global trends and market forces to help us find the differentiators that will make us more efficient and profitable. We continue to see the need for innovation in Mexico and demand is high.
"Xeikon is a very strong brand. Its digital innovation and dry toner technologies are already recognized in our country and we are very pleased to now be able to offer its full digital portfolio," he continued. "We have staff covering 4 regions including Monterrey in the north and Guadalajara in the mid-west. We provide a consultancy service – a complete package from the initial discussions with the customer through to after sales support.”
Jetrix is also focusing on the growth areas in packaging and labels, planning and looking at related markets such as flexible packaging, folding carton and digital print for corrugated.
“Nobody expected this growth during the COVID-19 crisis. We did not imagine that we would see such a rise in demand, particularly from the pharma and food sectors," Robledo said. "These are extraordinary times and the crisis is driving change. e-commerce has been boosted to levels that we would not have expected to see for another 3 to 4 years. It is proving to be a huge opportunity for us. Having this new partnership with Xeikon, we now have the right timing, the right technology and the right market segment to go ahead with our plans.”
