Ink World staff12.03.20
Coveris was awarded Flexible Plastic Pack of the Year in the UK Packaging Awards 2020.
Its winning entry, Duralite R, marks a major step forward in the development of sustainable plastics for a circular economy.
Remaining fully recyclable, Coveris’ Duralite R next-generation shrink film is manufactured with up to 100% recycled resin.
Highlighting the benefits of effective plastic recycling and use of recycled content in a closed-loop, Duralite R delivers a significant carbon footprint reduction of up to 54%.
Duralite R, used for secondary packaging applications such as multipack cans and bottles, features up to 50% post-consumer recyclate (PCR) and up to 50% post-industrial recycled material (PIW).
The 50/50 blend of recycled content achieves a 54% carbon footprint reduction compared to the use of Duralite shrink film from virgin materials.
Using Coveris’ film science technologies, Duralite R polyethylene films are developed to maintain robust performance, functionality, line efficiency, award-winning print, shelf presentation and recyclability.
In addition to printed, branded formats, Duralite R is also available unprinted for use within the supply chain enabling excellent product visibility.
Highlighting commitment to sustainability in its manufacturing model, Coveris responsibly operates a zero-waste policy at its UK extrusion facilities, with post-industrial waste (PIW) used as recycled content in its products including Duralite R.
Duralite R launched in the UK in a printed format with Lucozade Suntory for Ribena 12 x 500ml multipacks and is also used in various non-printed lines by a wider client base.
More launches are in the pipeline as Coveris and businesses work towards sustainability targets for packaging.
“Our commitment to developing sustainable, high performance and recyclable packaging is evident throughout our operations from sourcing and lean manufacturing processes through to product innovation," said Martin Davis, Coveris Films business unit president. "The launch of Duralite R supports our vision of ‘no waste’ and demonstrates the effective use of recycled content in recyclable packaging as part of a closed-loop system; significant for a sustainable future in plastic packaging."
