Kreativia purchased an EFI VUTEk FabriVU 340i dye-sublimation printer from Electronics For Imaging, Inc.
The 3.4-meter-wide printer will allow the company to further expand its service offerings and tap into new market opportunities.
Kreativia chose EFI for its new dye-sublimation offering after the success the company had with a previous EFI installation, a VUTEk 3r+ roll-to-roll LED printer.
“We have built a great relationship with EFI after our first printer purchase in 2019,” said Arkadiusz Szychta, managing director at Kreativia. “As a company that provides the highest quality and guaranteed capacity, we have found that we can achieve the quality we promise our customers with EFI technology, so we've decided to invest with EFI once again.”
During the pandemic, Kreativia went from producing advertising through POS displays, decorative signage and exhibit graphics, to creating protective products, such as separation walls and barriers and face shields and masks.
The EFI VUTEk 3r+ allowed Kreativia to offer these newly needed items as well as meet growing demand.
“With the VUTEk FabriVU 340i, we will be able to further expand our product offerings and satisfy customer needs,” Szychta said. “The trade fair industry, which was blocked by the pandemic, is coming back now. Also, companies cannot forget about their brand advertising, especially in hard times – and we need to be ready to help them reach their goals.
“Efficiency in visual information is even more necessary today,” he added, “and it enriches the image of shopping centers and other businesses that are now re-opening. We foresee a lot of new business and customers coming. The VUTEk FabriVU dye-sublimation printer from EFI will help us offer our clients the best production level speed, outstanding image quality and inline fixation capability.”
The FabriVU 340i model delivers speeds up to 250 square meters per hour.
As a result, Kreativia’s direct-to-textile prints – such as fabrics for beach flags, textile walls or Smart Frames – are immediately ready for finishing and shipping after printing.