Ball Corporation named Acosta, a sales and marketing agency in the consumer packaged goods industry, to exclusively represent the company's aluminum cups in retail and on-premise outlets, including grocery, drug and C-stores, food service, specialty channels and select mass channel retailers, across the U.S.
Ball launched the U.S. pilot of its infinitely recyclable Ball Aluminum Cups in September 2019.
In response to growing consumer demand for sustainable products, Ball identified an opportunity to create an innovative alternative to plastic cups.
Just like an aluminum can, which has a global recycling rate of 69%, the aluminum cup can be recycled an infinite number of times without losing quality.
In fact, 75% of aluminum ever produced is still in use today.
"Acosta's deep industry knowledge and cutting-edge technology will enable us to leverage the initial success of the Ball Aluminum Cup as we launch the brand into retail and on-premise outlets in 2021, and ensure that consumers have a more sustainable cup option when they shop," said Daniel W. Fisher, senior VP and chief operating officer, Global Beverage Packaging.
"Our team is proud and eager to provide sales, analytic, retail and supply chain support to a global brand with a long legacy in the packaging industry, as it launches and accelerates the introduction of the aluminum cups into locations over the next year," Acosta CEO Darian Pickett added.