A full e-commerce business operated through sinalite.com, the majority of SinaLite’s label clientele are print brokers for flexo houses needing to outsource shorter and more complicated runs of up to 50,000 labels.
A label division was established three years ago focusing on roll labels and stickers.
“The HP Indigo 6900 is the next step in the expansion of SinaLite’s wholesale label services, providing high-resolution print quality, higher capacity, and unlimited substrate flexibility, from paper to synthetics,” says Mike Meshkati, SinaLite president. “This new equipment will enable us to deliver the quality and fast turnaround demanded by clients while keeping prices competitive.”
Initially, SinaLite will be transferring paper and BOPP substrate work to the HP Indigo press.
The new label press will run alongside two HP Indigo 12000 digital presses, as SinaLite continues to grow digital printing and transfer work from offset to digital. The HP Indigo 12000 delivers a full range of applications, including cards using special substrates such as synthetics, metallic and Kraft.
SinaLite uses high automation to power its web-to-print business, including automatic pre-flighting of files for production, printing and shipping within 48 hours.