The company is set to bring its expertise and a creative portfolio of digital printing solutions and applications to provide the printers and converters in the Asian label and packaging communities with new ideas and guidance for business growth.
Showcasing its entry-level digital label press, the Xeikon 3030, the company has taken a booth (P30) in the Flexpack Asia Arena.
”We are seeing an increasing trend year on year in this region for marketing on packaging. As the consumer’s purchasing power grows in the Asian markets, brand owners will be looking for fresh ways to differentiate their product lines with creative, high quality and distinctive labels as well as innovative packaging for shelf impact," said Klaus Nielsen, director Xeikon APAC. "By developing added value label solutions and sustainable flexible packaging application, Xeikon is responding to what we call ‘customer-driven innovation’. We are attending Labelexpo Asia to help guide the region’s potential customers looking to enter new markets such as food labels or labels for wines, spirits, health & beauty and pharmaceuticals.”
The Xeikon 3030 digital label press can offer printers and converters the capability to achieve 90% of all label printing applications for multiple sectors.
Printing with dry toner technology, the Xeikon 3030 has advantages in terms of speed of production and JIT versioning.
Xeikon’s dry toner technology is certified and guaranteed for food safety compliance.
“With over 30 years of experience pioneering colour digital printing technology for the professional printing market, we are delighted to attend Labelexpo Asia," Nielsen said. "Xeikon has much to offer the Asian label and packaging community. Especially those companies looking to enter new markets and create business growth. Digital printing offers huge scope for a fresh way of thinking and a diversity of applications. There is a high demand for products that can differentiate a brand and consumer choice is ever more challenging. Xeikon sees these trends as opportunities. With our broad technology portfolio and latest innovations, we are in a perfect position to respond to current market trends and provide customers with any solution required."