Hora Arts is a short-run packaging and label supplier to global manufacturers of white goods and electronics who have customers such as Panasonic, LG Samsung, and a large number of OEMs.
“Because of its technical capabilities and its 20-inch width, the Xeikon 3500 digital label press is exactly what we need. It will help our assembly lines run 24/7 without a hitch and cater to each client’s specific type of label,” said Sanjay Hora, director, Hora Arts Centre.
“The Xeikon 3500’s capability of printing with invisible inks for brand protection and anti-counterfeiting requirements are important features for our customers,” added Ramneek Hora. “For us, the new press also opens up an opportunity for learning, discovering and being creative. We can see innovations and new products for our existing customers and the possibility of diversification into new areas as well – for instance, wallpapers. As the press is capable of printing with food safety compliant inks, it can be used for short runs, personalized paper cups and other new products too.”
At both the Noida and Ranjangaon plants, Hora Arts uses offset, flexo, screen and digital presses to deliver high volumes of labels several times each day and night to its customers.
Maximizing its digital capabilities in the region, the first digital press installed at Ranjangaon is the Xeikon 3500 label press, capable of printing at 1200 dpi with variable dot density on pressure-sensitive film and paper label stock up to 250gsm at 19.2 meters a minute.
With heavier stock such as 350gsm paperboard for mono-cartons, the speed remains at 9.6 meters a minute. Apart from CMYK inks, the fifth print unit of the Xeikon 3500 can be used for coating applications or for special colors, including a flat white. The Xeikon 3500 press is capable of printing heat transfer, water transfer, in-mold labels, and continuous length wallpaper materials.