The new aluminum cups manufacturing facility will be adjacent to Ball's existing aluminum beverage can manufacturing plant in Rome, GA, and is expected to ramp up production in the fourth quarter of 2020.
Ball plans to hire approximately 145 new employees for the cups facility to support the multi-year investment of approximately $200 million.
"We're increasingly hearing from customers and consumers that they want to do the right thing for the environment, and they need more options," said John A. Hayes, chairman, president and CEO. "This product launch is aligned with our Drive for 10 strategy and is another step in innovating to serve unmet needs. Using our years of experience and specialized expertise, we are proud to provide both our customers and consumers with another environmentally friendly and fun option in our industry-leading portfolio of aluminum packages."
In addition to its sustainability and recycling strengths, the aluminum cup is sturdy, durable, cool to the touch, and provides an elevated drinking experience. It also can be customized with logos and graphics.
The cup is currently available through a limited pilot program with major venues and concessionaires across the U.S. in a 20-ounce size produced in Ball's Westminster, CO, innovation facility.
When the Rome plant is fully operational, Ball plans to introduce additional sizes to round out its cups portfolio and intends to expand adoption of the cups to drinking establishments, parks and recreation, colleges and universities, hospitality, restaurants, business and industry.