Ball designed the aluminum cups in response to growing consumer preference for more sustainable products. The CU Athletic Department, which debuted the first NCAA Division I athletics sustainability program in 2008, will be the first collegiate venue in the nation to introduce the aluminum cups to sports fans.
“Ball and CU have a long history together, and we’re proud to team up with them to pioneer sustainable solutions in our industries,” said John A. Hayes, Ball’s chairman, president and CEO. “With CU’s commitment to sustainability, the university is the ideal partner for piloting our new aluminum cup at the collegiate level.”
The partnership between the two sustainability leaders is part of Ball’s recently launched pilot program, which will produce a limited supply of aluminum cups through 2020 to meet current customer demand from major sports and entertainment venues seeking to replace plastic cups.
At CU, the move will significantly reduce plastic use in the stadium this season, with the university’s goal of becoming plastic-free in its sports venues by 2020.
“As an Athletic Department and university, we are proud of all we have done thus far and will continue to do in reducing our carbon footprint,” said CU Athletic Director Rick George.
Since debuting Ralphie’s Green Stampede in 2008, CU became the first major college sports program to implement a zero waste program in all gameday venues.
Ball and CU hope that the new aluminum cup will inspire good recycling habits and bring more fans out to games. Infinitely recyclable and economically valuable, aluminum is the most sustainable packaging material, and like aluminum cans, aluminum cups can be easily recycled. In fact, 75% of the aluminum ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminum cup is sturdy, durable and cool to the touch. It also can be customized with logos and graphics.