appointed Oscar Ibarra as the company’s global marketing communications director.
Ibarra will lead all facets of Memjet’s marketing communications strategy to enhance demand and build equity for the company’s technologies and its OEM partners printing solutions.
Ibarra will be responsible for leading a global marketing and social media strategy that encompasses both consumer-facing communications and B2B corporate initiatives. This will involve providing leadership, coordination and oversight of Memjet’s overall marketing activities and policies, including creative and content production, lead generation, branding efforts and marketing alliances.
“Throughout his career, Oscar has helped a variety of consumer brands across diverse industries establish and expand their sales and marketing performance," said Kevin Shimamoto, chief marketing officer at Memjet. “His broad marketing background includes leading a marketing agency and holding leadership roles in the printing industry. As we look to grow our brand and technology platform equities and connect with OEMs and brands in new ways, Oscar’s experience, focus and energy will play and key role in driving our success."
“I'm excited to join a growing company with such robust printing technology platforms that play an important role in enabling the transformation of the way brands to communicate through printing to the customers," Ibarra said. "Our opportunity to engage OEMs and their consumers in new and innovative ways are limitless, particularly considering the entrepreneurial culture at Memjet. I'm eager to work with the global teams and to leverage my experience to help grow the business and make Memjet one of the most innovative organizations in the world.”
Ibarra joins Memjet from Movida24, a strategic marketing service agency where he served as chief client services and strategy officer since 2016.