07.12.19
Quad/Graphics, Inc. announced that it made a strategic investment and entered into a long-term partnership with the dtx company, a leader in the direct-to-consumer economy.
dtx is announcing a new direct-to-consumer ecosystem, UNBOX, which helps consumers directly discover and access brands, and helps brands get direct control over their customer relationships, customer acquisition costs, and customer data. Through this partnership, Quad will support its multichannel ecosystem through data-driven, connected experiences.
This uniquely connected platform helps multichannel customers in the direct-to-consumer space achieve faster customer acquisition and scale.
Quad can help direct-to-consumer brands acquire and retain customers by:
- Creating personalized, multichannel customer experiences through better use of data;
- Uniting the speed of online media and the proven ability of offline media to increase response rates and drive traffic;
- Getting to market faster by efficiently creating, producing and distributing content to consumers’ homes, experiences and devices;
- Maximizing their return on marketing investment through the use of uniquely integrated marketing, communications and production platform.
“We share a common vision for supporting the next generation of great brands and the direct-to-consumer economy,” said Joel Quadracci, chairman, president and CEO of Quad. “We are the ideal marketing partner for these brands as we can help them create personalized, multichannel programs that accelerate their business, efficiencies and outcomes.”
“Today’s consumers want instant and direct access to brands, and direct-to-consumer brands want instant and transparent access to consumers in an environment that allows them to manage their brand, customer acquisition costs, and data. With Quad’s help, we can provide an ecosystem that is a matchmaker, not a middleman,” added Tim Armstrong, founder and CEO of the dtx company and UNBOX.
Armstrong formed dtx in February 2019. He was formerly the CEO of Oath and AOL and held leadership roles at Google.
