The annual Sales Partner meeting of Epple Druckfarben AG took place in Monza at the end of April 2019. Epple, as a medium-sized company in an intensively competitive market, has mastered the challenges of globalization and has integrated their worldwide sales partners into the organization.
 
“The Italian market is an exemplary case for Epple’s successful expansion and internationalisation over the past few years, and therefore our meeting here in Monza is taking place in the perfect location,” said Gunther Gerlach, chairman of the board at Druckfarben AG. Epple Druckfarben Italia S.r.l. has been located in Milan since 2017 and has been able to establish itself quickly on the Italian market, in cooperation with its partner, Printgraph.
 
Epple informed its sales partners about trends in the printing market such as the increasing demand for sustainability and corresponding product innovations. Emil Schrötter, process technology, demonstrated the background of the printing ink production process and Carolin Balke, head of procurement, reported on challenges such as scarcity of resources and rising prices for raw materials. Helmut Fröhlich, product manager packaging, presented innovations from the packaging printing market and Dr. Carl Epple, member of the Executive Board responsible for development and innovation, presented the new PURe ink without hazardous labeling, which nevertheless dries very fast.
 
“The success of our partnerships is, on the one hand, based on the quality and power of innovation of our products,” noted Gerhard Janssen, head of sales. “It is, however, also the result of the commitment and passion of our business partners. They know exactly the challenges of their regional markets regarding printing inks: together we reliably cover these requirements with our manifold products.”