“Through our Quad 3.0 strategy, we have been transforming our company – and our value to clients – over time and now have an offering that extends beyond print and content execution to include an integrated stack of marketing services,” said Joel Quadracci, chairman, president and CEO of Quad. “Today we are announcing an update to our brand identity to reflect our evolution as a marketing solutions partner. Our platform – created at a time of significant disruption in the multichannel marketing environment – addresses clients’ needs for less complexity, more transparency and accountability from their business partners.”
At the core of the company’s 3.0 strategy is helping clients move seamlessly from strategy and creative to execution in all channels. “We have been aggressively implementing our 3.0 strategy for some time now through strategic investments in high-level marketing talent, technology and services. Our most recent investments include acquiring companies that strengthen our agency services offering,” Quadracci said. These investments include the 2018 acquisition of marketing services provider Ivie & Associates; the 2018 investment in digital agency Rise Interactive; and the 2019 acquisition of leading creative agency Periscope.
Quad will retain the company’s iconic logo element – the stacked Qs and Gs that symbolize printing press rollers and process colors. “Our logo element speaks to our heritage in print, which will remain a critically important part of our offering going forward,” Quadracci said. “However, the logo now simply features our name as Quad – a reflection of the simplicity that our platform delivers.”
As part of its brand announcement, the company is sunsetting several sub-brand names – and consolidating their offerings – under the Quad brand to reinforce the company’s seamless, integrated solution to clients. Accordingly, QuadPackaging, Tempt In-Store Productions, BlueSoHo and Ivie & Associates’ client service offerings have been rebranded to Quad. The Ivie & Associates brand name will be repositioned to focus exclusively on print management.
The company also has updated its corporate website and launched it under a new URL at QUAD.com. The company’s new website and YouTube channel feature a special video message from Quadracci. The company’s brand announcement does not affect its legal name, which remains Quad/Graphics, Inc.