The acquisition bolsters Quad’s transformation to a marketing solutions provider with an industry-differentiating integrated marketing platform that helps brand owners worldwide reduce complexity, and improve process efficiencies and marketing spend effectiveness across all media channels.
Peppermint Warszawa, which is headquartered in Warsaw, Poland, near Quad/Graphics’ growing base of European operations, will continue to operate under its existing brand.
“Quad is extremely pleased to welcome Peppermint, which shares our 3.0 vision for reinventing how clients plan, create, deploy, manage and measure marketing campaigns more efficiently and effectively across all media channels,” said Joel Quadracci, chairman, president & CEO of Quad/Graphics. “Quad can fulfill traditional agency functions – such as creative and media strategy, and campaign creation – while also providing integrated marketing execution across multiple channels. We eliminate the complexity and inefficiencies of managing multiple vendors while increasing the effectiveness of their go-to-market efforts.”
“The combination of Peppermint’s experience and expertise in the advertising market with Quad’s leading-edge technology and platform will enable us to dynamically develop and implement the Quad 3.0 corporate strategy together, and bring greater value to brand owners and retail chains,” added Bartek Cymer, co-founder of Peppermint and newly appointed GM of the company.
The acquisition was completed on Aug. 3, 2018. The terms of the acquisition were not disclosed.