360° offers brands a new advantage, delivering an aerosol package that communicates their story, stands out on the shelf, and consumers will want to examine more closely.
“360° brings can design to the next level, as varied shaping is available around the entire circumference of the can,” Jason Galley, Ball’s global innovations director, said. “The shaped area can be oriented in a way that provides the consumer with grip, a feature that comes in handy with products where slippage is a usability concern.”
Aluminum aerosol packaging has a unique sustainability profile and many advantages when compared with other packaging materials, such as plastic. When an aluminum aerosol package is empty, the materials are collected and can be recycled, again and again, with no loss of quality, making aluminum cans the most valuable containers in the recycling stream.