It will feature a conference program during the mornings of each of the 3 days, followed by an academy program each afternoon. Visitors can also meet up with industry suppliers in the exhibition area where live production of label and packaging applications are scheduled to run daily.
“The conference program is designed to inspire,” said Danny Mertens of Xeikon Café, “while the deeper dive Academy sessions have a focus on educating and informing about all aspects of digital production: From workflow and printing to converting and substrates.
“The program details, as well as practical information, can be found in the Xeikon Café event app,” Mertens added. “The app will help visitors to plan ahead and guide them through the event once on site.”
Mertens said the conference will provide a 360° view of the trends, challenges and solutions in today’s world of packaging, from the perspective of the consumer, the brand and the printer.
Trend Researcher Aljan De Boer of Trendsactive is the featured keynote speaker.
“The Trendsactive keynotes are amongst the highest ranked at conferences worldwide, and provide pure intellectual entertainment. Their insights on the changing needs, values and behavior of consumers help companies to develop more human-centric strategies,” said Mertens. “Conference attendees will learn about the latest trends influencing consumer behavior, including the now ubiquitous Millennials everyone is talking about, and a visual culture that is critical to effective communications in today’s connected society.”
In addition, brand stories will detail the evolution in brand packaging and explain how digital production can help a brand capture consumer attention for better performance on the shelf. Printers are closing the loop by talking about how they stay ahead of evolving brand packaging requirements by making the right strategy and technology choices.
The afternoon academy – a technology-agnostic educational forum centered around innovative end-use applications – is scheduled daily. It will provide a thorough look at revenue-generating opportunities from both a business and as well as a technology perspective. An overview of all academy sessions is available in the Xeikon Café event app.
Following the business talks will help attendees acquire knowledge and insights on return on investments, while the practical tech talks focus on the technical characteristics of a wide variety of end-user applications.
Each academy session is followed by a related technology demonstration at one of the presses running a live, relevant end-use application.
“This gives attendees the level of detail needed to take these actionable ideas back to their businesses,” said Mertens.
Xeikon Café will feature an exhibition hall running live applications that highlight end-to-end digital production and provide an opportunity for attendees to discuss them in-depth with technology experts.
This includes applications such as paper cups, stand-up pouches, food safe in-mold labels, durables, color matching multi-design health and beauty labels, pharma packaging and many more.
“We are confident we are once again offering a comprehensive event program that is of interest to anyone involved with packaging and label production,” Mertens said. “Those looking to learn about complementary printing techniques for flexo or offset will find out how digital can elevate the profitability of their businesses. Attendees keen to connect with other industry innovators will get the chance to debate how to exploit their digital production to the maximum. And brands or printers searching to discover new techniques and applications should not miss this opportunity to identify the right digital printing technique for their business”.