“In a world where almost everything needs to be ‘personalizable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper,” Charles Brand, EVP, product management and commercial operations at Tetra Pak, said. “The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”
Tetra Pak Artistry will include:
• Tetra Pak Reflect: To incorporate holographic effects onto the package.
• Tetra Pak Metallized: To create a metallic effect.
• Tetra Pak Craft: To give the package the natural look of bare paperboard with wood fibers.
More offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience.