The pre-print liner, which was designed for leading beer brand Beck’s, took the honor in the ‘Sacks and Corrugated Pre-Print Liner’ category.
The complex liner required a high concentration of ink coverage to meet the customer’s brief of realistic, stand-out print. In order to achieve the attention-grabbing finish, composite colors were used to build the brand’s vivid green shade and put the bottle in the spotlight.
With up to 82% of purchase decisions being made in-store, there is increasing pressure on brands to create a dramatic on-shelf presence and Beck’s packaging delivers on that belief.
“For designs requiring a photo-realistic finish and high-volume production, pre-print is a valued option so we are seeing many customers choosing this for their products,” Chris Shaw, GM of Smurfit Kappa CRP Pre-Print, noted.