Compu-Mail expects the Océ VarioPrint i300 to play a significant role in revitalizing the direct mail marketing space with its ability to produce more relevant and targeted messaging in direct mail packages and communication pieces.
Compu-Mail provides end-to-end direct marketing and business printing services to many clients across the US and Canada. It currently delivers 15 million packages and nearly seven million emails a month. The company consistently seeks to improve daily print operations, considering direct mail to have a much greater impact than online marketing techniques.
“We see the VarioPrint i300 as natural evolution in our business,” said Michael Vitch, president of Compu-Mail. “At Compu-Mail we are passionate about direct mail and we believe this technology will allow us to cost-effectively create more dynamic campaigns for our clients.”