The company is unveiling the new HP PageWide C500 Press, a flexible and robust industrial post-print corrugated solution powered by proven HP PageWide Technology. It is also showcasing the new HP Indigo Digital Combination Press, enabling HP Indigo print and digital embellishments in a single pass. And, demonstrating the power of its portfolio, HP is announcing early customer adoption of its new HP Indigo 12000, 8000, 7900 and 5900 Digital Presses and a first beta customer for HP Indigo 50000.
"drupa 2016 is a celebration in the graphics industry and an opportunity to showcase innovations that are transforming the print and graphics world," said Mike Salfity, general manager and global head, HP Graphics Solutions Business, HP Inc. "HP is redefining the role of printing with digital innovations that change the economics of the graphics industry. We have breakthroughs at drupa that aim to surprise, delight and inspire print providers with the possibilities enabled by print."
Leveraging 30 years of HP Thermal Inkjet innovation and powered by proven single-pass HP PageWide Printing Technology, the new HP PageWide C500 Press introduces a highly versatile, offset-quality cost effective solution for corrugated direct-to-board printing.
The new press is designed to seamlessly integrate into a standard production environment, from large integrated packaging converters with centralized or distributed printing, to small, independent sheet plants, enabling customers to affordably adopt digital technology for mainstream production and reinvent a segment ripe with opportunity. Digital printing is the fastest growing segment in packaging with a projected annual growth rate of 17 percent in a market expected to be worth $19 billion by 2019.1
Helping customers expand media versatility and enhance production flexibility, HP Corrugated Grip Technology allows customers to handle a wide range of media from the lightest micro-flute to the heaviest double-wall board. Additionally, new water-based HP inks are designed for printing on the non-food contact surface of paperboard packaging and comply with global food safety regulations and industry guidelines2 necessary to produce food-compliant packaging, thus allowing customers to capture more opportunities with leading food and packaging brands.
The press joins HP's growing portfolio of digital solutions for packaging from thin films to cartons and corrugated, providing converters with new opportunities to increase productivity and profitability while satisfying dynamic market requirements.
HP plans to start testing the HP PageWide C500 Press at customer sites in 2017, and the press is expected to be commercially available in 2018.
HP is previewing its vision for the future of combination labels' production. The HP Indigo Digital Combination Press concept will incorporate HP Indigo print and digital embellishments in one press, creating a fully-digital, single-pass solution for more customers to deliver high-value labels and packaging production.
Showcased in HP Hall 17 as a technology demo and as part of a dedicated line with an HP Indigo WS6800 Digital Press, this new digital combination concept, developed in alliance with JetFX, will enable streamlined production of digital spot and tactile varnishes, digital foils, as well as embellishments of virtually unlimited designs made possible using HP SmartStream Mosaic.
The HP Indigo Digital Combination Press concept demonstrates the advantages of a fully-digital combination press, providing a single point-of-control for all functions with seamless integration to the digital-front-end of an HP Indigo WS6800 or 8000 Digital Press, also reducing waste and production time.
HP is showcasing the newly introduced HP Jet Fusion 3D Printing Solution that revolutionizes design, prototyping and manufacturing. Delivering superior quality physical parts up to 10 times faster- and at half the cost- than current 3D print systems, HP Jet Fusion 3D printers are designed for rapid prototyping and production, producing functional parts at the individual voxel level (a voxel is the 3D equivalent of a 2D pixel in traditional printing). This event is the first public showing of HP's 3D printing systems since its launch on May 17, 2016.
Since the worldwide introduction of the new HP Indigo portfolio in March 2016, the company is achieving strong market acceptance and customer adoption:
- Early customers of the HP Indigo 12000 Digital Press include Truyol (Spain), Pureprint and Precision Printing (UK), Rotolito Lombarda, (Italy) as well as Pageworks (U.S.).
- Early customers of the HP Indigo 8000 Digital Press, the industry's most productive labels press for converters and brands,4 include Rako (Germany), Eurostampa (Italy), MegaFlex (Netherlands) as well as Century Label (U.S.).
- The first beta customer of the HP Indigo 50000 Digital Press is Digital Lizard, which also invested $5.2 million in six HP Indigo 7900 Digital Presses.
- Early customers of the HP Indigo 7900 Digital Press include Deja Link (France) as well as TPSI and Millet (U.S.).
- Early customers of the HP Indigo 5900 Digital Press include Offsetkopie (Netherlands) and RPI Graphic Data (U.S.).
HP is also expanding strategic partner offerings at drupa, building on a decade of collaboration with Esko to deliver new workflow solutions for HP Indigo customers.
The new Esko Automation Engine can be integrated with HP SmartStream Production Pro to support light packaging on the new HP Indigo 12000, 7900 and 5900 Digital Presses. Esko is also powering its preflight capabilities to support Enhanced Productivity Mode (EPM) for labels and packaging applications, allowing more HP Indigo customers to take advantage of this productivity-enhancing option.
HP Financial Services has invested more than $2.3 billion over the past seven years to help HP customers acquire the latest industry-leading digital print technology.
With HP Financial Services' recently expanded portfolio of investment solutions, print service providers can gain easier and faster access to new HP products announced at drupa 2016, and continue to scale and upgrade in line with HP print innovation.