“When we implement technologies such as this press, we help our clients remain ahead of the competition and maximize their return on marketing expenditures,” said Steve Jaeger, president of direct marketing for Quad/Graphics. “Our investment in this advanced technology provides best-in-class solutions that create highly impactful, personalized and cost-effective direct marketing programs that drive results.”
With the short-makeready web offset printing press, clients gain a competitive edge in maximizing the customization, visual appeal, and customer interaction of their direct mail pieces.
In-line die cutting module creates attractions like windows, pull tabs and pop-ups to better target consumers with meaningful, relevant offers that increase response rates.
Production time can be cut on repeat orders by as much as 70% with an information management system that stores and retrieves key settings and job specifications. Make-ready waste can be cut by up to 50%, reducing paper costs. Faster turnaround is achieved due to a 35% decrease in make-ready time.
The offset press works seamlessly with Quad/Graphics’ digital workflow tools to quickly and accurately print customized content. It is also equipped with UV drying and specialty gluing and coating capabilities, enabling the facility to deliver complete laser lettershop packages under one roof.