Brand managers, retailers and packaging converters can visit the HP stand to learn about the many business opportunities and production benefits provided by HP’s digital printing technology. Some of the advantages include the ability to do cost-effective short-runs, versioning, customisation for enhanced customer engagement, and on-demand production to minimise warehousing and waste.
Creative, high-quality packaging applications on display at the show include labels, flexible packaging and folding cartons produced using HP Indigo technology. Examples of large-format, short-run corrugated packaging and display applications produced on HP Scitex Industrial presses will also inspire converters looking to move from analog to digital production.
“Pressures on packaging converters include increased numbers of SKU’s, resulting in more jobs, shorter runs, shorter lead times and faster turnarounds, but with the same high quality requirements,” said Stephen Nigro, senior vice president, inkjet and graphics businesses, HP. “At interpack 2014, HP will show how digital printing can meet all of these challenges, as well as help converters protect margins and add value through variable data and personalisation.”
Among the highlights on the HP stand will be the 762mm (30in) wide, web-fed HP Indigo 20000 Digital Press and the 750mm (29.5in) wide, sheet-fed HP Indigo 30000 Digital Press.
The HP Indigo 20000 Digital Press is a mid-web digital press designed for packaging applications such as labels, sleeves and flexible packaging, and is capable of gravure-matching print quality printing on films as thin as 10 microns. With up to seven-color printing, including white ink, and the ability to offer accurate, repeatable color matching, the press enables converters to help meet brands’ stringent color and quality requirements.
The HP Indigo 30000 Digital Press, a sheetfed press designed for folding cartons, supports any off the shelf paperboard up to 24 points/600 microns and offers proven HP Indigo offset-matching print quality with up to seven-color printing. As a near-zero setup digital solution, the HP Indigo 30000 can help converters address the challenges of current short run production and open new business opportunities enabled by variable data printing. The press will be demonstrated with an inline selective coating unit developed by the TRESU group - the iCoat 30000.
In addition, the HP Indigo WS6600 Digital Press will be on display. A seven-color narrow web digital press, it is the most versatile, productive digital press in the label market today. The press is capable of printing more than 40 linear meters (131 linear feet) per minute in full color on substrates between 12 and 450 microns.