Haley Gershon, Marketing Manager, Beta Analytic 09.09.20
A skyrocketing trend toward naturally-sourced, plant-based ingredients is apparent within the flavors, fragrance, food and beverage, and personal care sectors.
The inclination toward natural-sourced dyes is emerging as well, as the dye market is witnessing a growing consumer preference for naturally sourced inks.
This trend aligns with increasing awareness of the depletion of natural resources, resulting in efforts to use sustainable alternatives as opposed to petrochemical-derived ingredients.
The transition toward natural dyes is evident as the global natural dyes market is forecasted to grow approximately 11% between 2018 and 2024, with a value of about $5 billion by 2024.1,2
Although the trend is pointing towards naturally-derived sources, manufacturer use of petrochemical synthetic dyes still exists as these ingredients require lower costs to produce larger quantities and more color varieties in comparison to th
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