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    Blog

    How to Verify if a Dye is Natural-Sourced

    The dye market is witnessing a growing consumer preference for naturally sourced inks.

    How to Verify if a Dye is Natural-Sourced
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    Haley Gershon, Marketing Manager, Beta Analytic 09.09.20
    A skyrocketing trend toward naturally-sourced, plant-based ingredients is apparent within the flavors, fragrance, food and beverage, and personal care sectors.    The inclination toward natural-sourced dyes is emerging as well, as the dye market is witnessing a growing consumer preference for naturally sourced inks.    This trend aligns with increasing awareness of the depletion of natural resources, resulting in efforts to use sustainable alternatives as opposed to petrochemical-derived ingredients.    The transition toward natural dyes is evident as the global natural dyes market is forecasted to grow approximately 11% between 2018 and 2024, with a value of about $5 billion by 2024.1,2    Although the trend is pointing towards naturally-derived sources, manufacturer use of petrochemical synthetic dyes still exists as these ingredients require lower costs to produce larger quantities and more color varieties in comparison to th

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