07.02.21
Building on the success of its University Inkjet Program with Clemson University, Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., has expanded its efforts in supporting higher education to now include a special print curriculum for Rochester Institute of Technology’s (RIT) Typography and Page Design program.
The University Inkjet Program, first established in 2019 with Clemson University to educate and inspire students about print industry trends and Canon’s inkjet technology, brings to life Canon’s commitment to supporting the next generation of content creators.
To kick off the course curriculum for the program, RIT students from the Typography and Page Design program, through a virtual experience, participated in a 30-minute pre-work scavenger hunt to learn first-hand about Canon Solutions America, the Canon corporate philosophy of Kyosei, inkjet technology, a wide range of printing devices, and workflow automation software.
Following this first collaborative activity, students took a virtual tour of the state-of-the-art Canon Americas Customer Innovation Center in Boca Raton, FL.
Designed to offer students real-world experience and insight into today’s print industry trends, participants were educated about brand and content marketing and designing for inkjet. In the question-and-answer panel that followed, students were provided the opportunity to ask questions about the presenters’ earlier careers, choices that lead them to where they are now, career advice and what they look for when hiring a candidate for their company.
To conclude the program, RIT students were given the opportunity to apply the concepts they learned in a project where they developed a booklet to be printed on one of Canon’s inkjet presses. The students were required to develop a brand for an imaginary high-end company and design a magalog (a promotional catalog or sales brochure designed to resemble a high-quality magazine) booklet application that shows the company’s products.
“It is our duty as an organization to invest in future generations of industry leaders as well as provide opportunities to create a better and brighter future for the next generation,” said Peter P. Kowalczuk, president of Canon Solutions America. “By working alongside our customers, Clemson University and Rochester Institute of Technology, to expand the classroom walls and introduce hands-on opportunities for students to learn, we underscore the immense pride we take in investing in education. This combined initiative paves the way for aspiring content creators and designers to take up the mantle and push the graphic communications industry forward.”
The University Inkjet Program, first established in 2019 with Clemson University to educate and inspire students about print industry trends and Canon’s inkjet technology, brings to life Canon’s commitment to supporting the next generation of content creators.
To kick off the course curriculum for the program, RIT students from the Typography and Page Design program, through a virtual experience, participated in a 30-minute pre-work scavenger hunt to learn first-hand about Canon Solutions America, the Canon corporate philosophy of Kyosei, inkjet technology, a wide range of printing devices, and workflow automation software.
Following this first collaborative activity, students took a virtual tour of the state-of-the-art Canon Americas Customer Innovation Center in Boca Raton, FL.
Designed to offer students real-world experience and insight into today’s print industry trends, participants were educated about brand and content marketing and designing for inkjet. In the question-and-answer panel that followed, students were provided the opportunity to ask questions about the presenters’ earlier careers, choices that lead them to where they are now, career advice and what they look for when hiring a candidate for their company.
To conclude the program, RIT students were given the opportunity to apply the concepts they learned in a project where they developed a booklet to be printed on one of Canon’s inkjet presses. The students were required to develop a brand for an imaginary high-end company and design a magalog (a promotional catalog or sales brochure designed to resemble a high-quality magazine) booklet application that shows the company’s products.
“It is our duty as an organization to invest in future generations of industry leaders as well as provide opportunities to create a better and brighter future for the next generation,” said Peter P. Kowalczuk, president of Canon Solutions America. “By working alongside our customers, Clemson University and Rochester Institute of Technology, to expand the classroom walls and introduce hands-on opportunities for students to learn, we underscore the immense pride we take in investing in education. This combined initiative paves the way for aspiring content creators and designers to take up the mantle and push the graphic communications industry forward.”
