The adoption of inkjet printing solutions continues to grow in print markets around the world, writes Gianluigi Rankin.
Gianluigi Rankin, Director of Product Management at Memjet07.17.20
The adoption of inkjet printing solutions continues to grow in print markets around the world. Print providers embrace inkjet technology because it gives them an affordable way to deliver short runs of high-quality, customized print products their customers demand.
As more providers embrace inkjet printing, many have been frustrated to discover that their choice of substrates is more limited – and often more expensive – than the cost of substrates used in their analog printing processes.
As a leader in the development of inkjet printing technology, Memjet is investing in initiatives that expand the range and versatility of substrates used in inkjet printing while reducing the cost.
Expanding Substrates for Growing Markets
Once a provider makes a move to inkjet, it is essential to understand the range of substrates available to them – and how these substrates differ from the choices they have with an analog solution.
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