Pragmatic Semiconductor Offers Pragmatic NFC Protect 

Pragmatic Semiconductor launched its new tamper detection product, Pragmatic NFC Protect PR1311. 

Designed to help brands protect customers, safeguard product integrity, and strengthen reputation and trust, NFC Protect provides a simple way for consumers to verify that a product is intact, genuine, and safe at every stage of its lifecycle. 

NFC Protect provides integrated sensing to detect tamper incidents, enabling consumers and brands to instantly verify a product’s status and seal integrity with just a tap of a smartphone.

Flexible and imperceptible to the touch, the new chip integrates seamlessly into products and packaging, including on curved surfaces, enabling brands to build trust while preserving aesthetics and maintaining consumer experience.

James Davey, SVP Sales, Business Development and Product Management at Pragmatic Semiconductor, said, “The value of global trade in counterfeit goods is estimated at almost half a trillion dollars annually1, with the growth of e-commerce creating new opportunities for product tampering and fraud. Pragmatic NFC Protect PR1311 enables brands to invisibly embed authentication and data integrity throughout the product lifecycle, from production to consumption. Our partners can now expand their product portfolios to provide customers with secure digital proof of a product’s status, giving people control and confidence wherever and however they choose to purchase.”

Key Benefits

• Product safeguarding: provides clear, accessible proof of product integrity throughout the customer journey, helping reduce risk for consumers, retailers and brands while increasing transparency and trust across the supply chain.
• Brand protection: creates a persistent product identity through a unique serial number programmed and locked at manufacture combined with real-time tamper status to enhance traceability through the product lifecycle.
• Consumer experience: extends value beyond first-use verification by enabling ongoing, contextual consumer interactions tailored to the product’s tamper status, delivering a richer, long-term brand engagement.
• Sustainable intelligence: manufactured using advanced low-carbon production technique, NFC Protect combines sustainability, cost efficiency, and mass market scalability to enable brands to rapidly deploy protection across more products and markets.