Avery Dennison Integrates Pragmatic Semiconductor’s Chip

Avery Dennison is set to further enhance its Near Field Communication (NFC) inlay portfolio with a flexible integrated circuit (FlexIC) product line, NFC Connect, from Pragmatic Semiconductor.

This first-to-market integration on a mass scale builds on the longstanding partnership between the companies to deliver secure, smartphone-tap interactions with consumer packaged goods – enhancing digital brand experiences and enabling authentication and compliance initiatives such as Digital Product Passports (DPP).

Mathieu De Backer, VP, Intelligent Labels Innovation, Avery Dennison, said, “NFC technology remains a key part of the digital infrastructure for many of our clients across the globe. We are ready to mass produce products with Pragmatic NFC Connect, enabling us to further empower clients with reliable connectivity that supports consumer engagement and product authentication initiatives.”

The Pragmatic NFC Connect PR1301 product line provides low-cost edge and item-level intelligence, supporting mass market implementation of Avery Dennison’s NFC inlays for industries such as retail and healthcare. 

Ultra-thin, flexible, and robust, the chip is produced through a sustainable manufacturing process using fewer chemicals, energy, and water, compared to traditional silicon chips.

“As a longstanding strategic partner, we are proud to support Avery Dennison in expanding its NFC inlay portfolio and opening new markets with our sustainable NFC Connect product line,” adds James Davey, SVP, sales, business development and product management, Pragmatic Semiconductor. “By seamlessly integrating NFC functionality into products and packaging — even on curved surfaces — brands can deliver smarter, more connected experiences and deeper consumer engagement at scale.”