CPMA Examines The Value of Color

By David Savastano, Ink World Editor | 06.06.07

CPMA's 2007 International Conference focused on the importance of color in the ink, coatings and cosmetics industries.

There is undeniably great value to color. Noting that, the Color Pigments Manufacturers Association’s

Thomas Rabe, second from left, research fellow for Procter & Gamble, was joined during the opening session by, from left, Ford Motor Co.’s Jon Hall, conference co-chair Aram Terzian of EMD Chemicals and Dr. Gerald Fuchs-Pohl of Merck Chemicals (Shanghai) Co., Ltd.
(CPMA) 2007 International Conference on High Performance and Traditional Color Pigments examined “The Value of Color.”
The conference, co-sponsored by Rodman Publications, publisher of Ink World, Coatings World and Happi magazines and held at Renaissance Harborplace Hotel in Baltimore, MD, from April 25-27, 2007, offered the latest information from experts in color pigments manufacturing and related fields.
For the ink, coatings and cosmetics industries, there is indeed tremendous value in color. “The Value of Color” began with a special workshop on REACH regulations. The main portion of the conference began April 26 with Thomas Rabe, research fellow, Proctor & Gamble, who discussed “The Enduring Role of Color in the Beauty Business.” He noted that the gold standard is the appearance of natural flawless beauty, with men’s products a growing opportunity.

From left, Cal Sutphin of Braden Sutphin Ink, Edward daPonte of Flint Group Pigments and Rick Grandke of BASF Corporation.
Jon Hall, color+materials design, Ford Motor Company, followed with a talk on “Trends Impacting Automotive Color.” Instead of focusing on colors, Mr. Hall discussed the trend toward environmental concerns. He noted the changes can be seen in many areas, such as gas prices and the interest in fuel-efficient vehicles.
“A new world is coming,” he said. “There is a change in society, and developing a better world will be key. We are looking for colors made with the least environmental impact.” He noted that more interior colors will be a trend.
After Mr. Hall, Dr. Gerald Fuchs-Pohl, director pigments, Merck Chemicals (Shanghai) Co., Ltd., talked about “The Challenge of Doing Business in China.” He noted that with a population of 1.3 billion and 10.3 percent GDP growth,

Among the speakers at the CPMA Conference were Ray Will of SRI Consulting; Linda Carroll of Ampacet; Gareth Morgan and James Delaney of Ciba Specialty Chemicals; co-chair Mary Ellen Maxwell of Clariant;Jack Ladson of Color Science Consultancy; Dr. Carsten Handrosch, Merck KGaA; George Iannuzzi of Clariant; Kerstin Grosse of Buhler; Dr. Sharon Elyashiv-Barad of the U.S. Food and Drug Administration; co-chair Aram Terzian of EMD Chemicals; and Dr. Bimal Patel of GE Plastics.
China is a huge market.
For ink and coatings manufacturers, China is also a great opportunity. On the coatings side, Dr. Fuchs-Pohl anticipates annual growth of 13 percent through 2009, with the market growing from 3.1 million MT in 2005 to 5.03 million MT. Architectural coatings is the largest market, at approximately half of the volume of coatings, and is expected to grow at an annual rate of 11 percent to 2,277 million MT.        
On the ink side, Dr. Fuchs-Pohl anticipates 8 percent annual growth through 2010. In 2005, Chinese ink manufacturers produce 340,000 MT of ink, with offset ink representing 180,000 MT of that total, growing at an annual rate of 5 percent to 230,000 MT. Gravure ink, with 85,000 MT, is forecasted to grow at an annual rate of 10 percent to 135,000 MT. Silk screen ink is forecasted to grow at an annual rate of 15.5 percent during the next five years.
Dr. Fuchs-Pohl then discussed the importance of red (luck, joy and wealth) and gold (imperial power) in Chinese culture, and noted the importance of relationships in business.
Frank Davies, U.S. regional manager for Holliday Pigments, then discussed “The Continuing Evolution of Ultramarine Pigments.” He was followed by Dr. Douglas E. Bugner, Eastman Kodak Company, whose talk, “Inkjet Inks for Printing and Publishing – Tradeoffs of Dyes vs. Pigments,” was among the conference highlights.

From left, Bharat Adhia of Eckart Cosmetic Colours, Dan Van Kampen of Flint Group Pigments and Dave Klebine of Apollo Colors.
Mr. Bugner first compared solvent-, aqueous, oil/wax- and UV-based inkjet inks, then discussed the advantages and drawbacks of pigment- vs. dye-based inks.
Mr. Bugner then examined the potential of nanoparticle pigmented inkjet inks.
“Nanoparticle pigmented inks avoid many of the trade-offs suffered by conventionally milled pigments,” Mr. Bugner concluded. “Aqueous pigmented inks are preferred for cost and safety considerations over non-aqueous inks. For these reasons, pigmented inkjet inks are becoming the technology of choice for many commercial printing applications. When printed onto porous papers and substrates, pigmented inks offer the best combination of speed, image quality, image stability and print durability.”           

Dr. Sharon Elyashiv-Barad, chemist, U.S. Food and Drug Administration, closed the morning session

On hand for the CPMA Conference are, from left, Phil Linz, EMD Chemicals, USA; Dr. Richard Zhang, Merck Chemicals, China; Luiz Vieira, EMD Chemicals, USA; Dr. Carsten Handrosch, Merck KGaA, Germany; Hans-Peter Fritsch, EMD Chemicals, USA; and conference co-chair Aram Terzian of EMD Chemicals, USA.
with her overview of the “U.S. FDA’s Regulatory Process for Color Pigments.”
The afternoon session began with Linda Carroll, CMG, color insight manager, Ampacet Corporation, who discussed trends in her talk on “AmpaVision 07/08…Future Color Intelligence.”
Cal Sutphin, president, Braden Sutphin Ink Company, then offered his insights into the printing and printing ink industries with his thorough talk on “The Value of Color in Inks – the Latest Trends in the Ink Industry,” including consolidation and the growing interest in digital technologies.
Wylie Royce, vice president, Royce Associates, then talked about “Meeting the Challenges of Coloring Plastic Products for a Shrinking and Greener World.” He talked about sustainability, the interest in green technologies and the stated goal by major retailers of reducing packaging.

Kerstin Grosse, center, of Buhler, chats with Erwin Dietz, left, and Dr. Richard Castenson of Clariant Corporation.
After a break, the next two speakers focused on speciality pigments. Bharat Adhia, managing director, Eckart Cosmetic Colours LLC, talked about “New Directions in Cosmetic Metallic Pigments.” He noted that there is interest in metallic pigments with non-classical metallic colors such as champagne, red and blue.
He was followed by Dr. Carsten Handrosch, Merck KGaA/EMD Chemicals, whose topic was “Pearlescent Pigments Based on Ca-Al-borosilicate – Why are They Different from Mica-Pigments?”
Kerstin Grosse, account manager and industry specialist, Grinding & Dispersion Division, Buhler, Inc., closed the session with “Advanced Processing with a New Milling System.”
Dr. Raymond Will, senior consultant, SRI Consulting, led off the second day with his analysis of

Dr. Douglas E. Bugner, Eastman Kodak Company, left, and Korkmaz Oz of Draiswerke, Inc.
“Specialty Pigments.” Dr. Will estimated that specialty pigments are a $4.8 billion market, with classic organic pigments making up 42.3 percent of the market, while metallics make up 21 percent. Dr. Will estimated that specialty pigment sales are growing by 2.6 percent by volume annually, and offered analysis on key trends.
George Iannuzzi, key account manager, ColorWorks-NYC, Clariant Corporation,” gave a presentation on “The Value of Color – The View from the Shelf.” Using recognizable campaigns such as Rheingold, Clairol Herbal Essence as well as recent projects ColorWorks has undertaken, Mr. Iannuzzi discussed the importance of color and design.
He was followed by David Hill, partner, Finnegan, Henderson, who discussed “Intellectual Property

From left, Brian Leen of Sun Chemical Performance Pigments, Andrew Zamoyski of Clariant Corporation and Myron Petruch of BASF Corporation.
Protection and Enforcement in China.” Mr. Hill noted that China’s IP protection laws are in their relative infancy, and that companies have the choice of seeking administrative or judicial enforcement. Still, it can be a difficult process. “It’s a big country, and it’s going to take time,” Mr. Hill concluded.
Mr. Hill was followed by Dr. Bimal Patel of GE Plastics, whose topic was “New Eco-friendly Thermoplastics and Opportunities for their Coloration.” James Delaney, Ciba Specialty Chemicals, then talked about “Color Trend Vision: Forecasting Color Trends and Creating New Colors for the Marketplace”
Gareth Morgans, marketing specialist, color services, Ciba Specialty Chemicals, discussed “From Color Concept to Color Realization.” Using the example of Coca-Cola, Mr. Morgans discussed the

From left, Conrad Chmielewski of Aeroglide and Hockmeyer Equipment Corporation’s George Murphy and Daniyel Firestone.
essential value of color – branding, differentiation, emotional attractiveness and color image – and the challenge of creating consistent, accurate color reproduction across different devices and in all media.
Jack Ladson of Color Science Consultancy closed the conference with “The Assessment of Uncertainty in Spectrophotometric Measurements of the Color of Pigments.”
The conference co-chairs were pleased with the event.
“I’m very satisfied with the program,” said Aram Terzian of EMD Chemicals, Inc. “The quality of the speakers and subject matter is very topical and well presented. This conference provides an excellent opportunity to exchange ideas across a wide variety of color related industries. I really hope the attendees spread the word about next year’s CPMA conference.”
“The conference went very well,” added Mary Ellen Maxwell of Clariant Corporation. “The speakers were terrific.”

Ciba Specialty Chemical’s Joyce Borkhoff and Naeem Mady.
“Our conference was very successful,” said Larry Robinson, CPMA president. “The feedback we received was very favorable about the quality ad variety of the presentations. The REACH Workshop was also very successful.”
The CPMA is already planning next year’s conference, which is tentatively scheduled for April in Chicago. For more information, contact CPMA at (703) 684-4044 or through the web at www.pigments.org.

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