A Time for the Ink Industry to Showcase Its Capabilities

By David Savastano, Ink World Editor | 10.29.09

For any manufacturing industry, trade shows are an opportunity for companies to showcase to products and services to its customers. The printing ink industry is no exception, as trade shows are a way to meet with end-users as well as to network with other industry professionals.

However, over the next five weeks, it seems that just about every major conference and trade show for the printing and ink industries is happening at once:

• April 18-21: Web Offset Association’s (WOA) 52nd Annual Conference, Chicago, IL.
• April 20-22: Color Pigment Manufacturers Association (CPMA) “Pigment Solutions Critical to Success,” Chicago, IL.
• April 25-28: Flexographic Technical Association’s (FTA) Forum, Dallas, TX.
• May 2-5: e|5: UV & EB Expo and Conference, Charlotte, NC.
• May 6-19: Drupa, Düsseldorf, Germany.

These are all important meetings for the ink industry. For example, in the growing energy curing market, e|5 will be a major showcase, as RadTech North America and its members are reaching out to end users. The FTA’s meeting in Dallas will showcase the growing packaging market, particularly flexible packaging. CPMA’s conference will highlight major trends in the pigment industry, while WOA will do the same for web offset.

Of course, the biggest showcase of all is Drupa. When it comes to discussing the impact of Drupa, it is virtually impossible to overstate the impact the fair has on the printing industry. In 2000, the show had more than 420,000 attendees, more than 1,900 exhibitors and 1.7 million square feet of displays. Organizers expect this year’s program to be visited by 370,000 attendees. More than 80 ink companies are presently planning to showcase their capabilities.

For ink manufacturers, trade shows are an opportunity to show their customers what makes their ink companies special. The industry’s busy schedule will give ink companies plenty of chances to reach out to their end-users.
David Savastano
Ink World Editor