"In today's difficult economic environment, it is necessary to bundle forces,” said Rolf Slaghek, COO of Arez International. “Arez has always been a leader in the developing and manufacturing of good quality resins for the printing ink industry. Alvar's strong position and expertise in the American vehicle market makes Alvar the perfect partner to enhance market position and better meet customer's requirements. We can now develop products faster and more tuned to the wishes of our customers.
“Thus it is with pleasure that we jointly announce with Alvar the formation of Alrez,” Mr. Slaghek added. “Alrez and Arez International Ltd. have established cross-marketing and technology agreements."
“These agreements will continue the flow of Arez Chinese products to those customers who prefer the Chinese gum rosin-based resins while also making it possible that European customers may enjoy the economics of tall oil derived resins produced in the United States,” Arthur Lersch, president of Alvar and the newly formed Alrez, added. “Having access to Alvar’s varnish formulating expertise, Arez and Alrez can quickly create new resins to meet offset customer requirements.”
In the near future, Alrez will be contacting customers with the changes in ordering and billing procedures.