“The positive results we have seen in the market with our completely updated product lines have exceeded our greatest expectations,” noted Steve Simpson, senior vice president and CTO. “Our customers have been particularly excited by our new ultra-high opacity white, which in many cases has enabled the printer to achieve the required opacity in one hit instead of two. We are also setting new industry standards for color intensity with our high strength, jet black UV inks. These new formulations can simultaneously print high density solids and type without tailing, or, in the case of reverses, without filling in.”
Superior’s UV product line is supported by a team of product development, technical service and sales professionals with extensive experience in UV formulation and printing technology.
“Customers really value our ability to bring industry experts into their shops to explain the technology, optimize press conditions, diagnose any problems and make the printer more successful with UV printing,” said Dan Maffeo, vice president, sales.
Superior is also making investments in its dedicated Marlborough, MA, manufacturing facility to support the increased demand for these new products.