01.12.24
The non-profit membership organization, Two Sides North America (TSNA) recently announced the retirement of current president Kathi Rowzie. Rowzie held her role as president for the past four years, leading the organization through substantial advances in improved sustainability practices in the paper and print industry.
TSNA has persuaded dozens of major government agencies and corporations to eliminate billions of instances of anti-paper greenwashing by removing unsubstantiated environmental claims about paper from their customer communications. Under Rowzie’s leadership the organization has also introduced and redesigned education material such as the “3 Minutes with Two Sides” podcast and a Trend Tracker to show incremental improvement in consumer attitudes towards paper products and the environment.
“On behalf of TSNA’s members and supporters, we thank Kathi for her leadership and unyielding determination in busting common environmental myths about print and paper products and promoting the paper industry’s ever-improving environmental record. Her efforts to eliminate anti-paper greenwashing claims and to educate businesses and consumers about the environmental benefits of paper products have laid the groundwork to continue our efforts through advocacy and education,” said executive director Jules Van Sant.
Rowzie commented, “It has been my great privilege to serve as Two Sides North America president. I am especially grateful to our members whose support has made it possible for Two Sides to consistently deliver on our commitments to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to tell the great sustainability story of the paper industry and its products. I look forward to seeing Executive Director Jules Van Sant and Director of Operations Jill Crossley take Two Sides North America to new levels of success in 2024 and beyond.”
As of February 1, Rowzie will retire from the company. She will continue to work with paper industry clients through her consulting practice, Rowzie Group Ltd.
TSNA has persuaded dozens of major government agencies and corporations to eliminate billions of instances of anti-paper greenwashing by removing unsubstantiated environmental claims about paper from their customer communications. Under Rowzie’s leadership the organization has also introduced and redesigned education material such as the “3 Minutes with Two Sides” podcast and a Trend Tracker to show incremental improvement in consumer attitudes towards paper products and the environment.
“On behalf of TSNA’s members and supporters, we thank Kathi for her leadership and unyielding determination in busting common environmental myths about print and paper products and promoting the paper industry’s ever-improving environmental record. Her efforts to eliminate anti-paper greenwashing claims and to educate businesses and consumers about the environmental benefits of paper products have laid the groundwork to continue our efforts through advocacy and education,” said executive director Jules Van Sant.
Rowzie commented, “It has been my great privilege to serve as Two Sides North America president. I am especially grateful to our members whose support has made it possible for Two Sides to consistently deliver on our commitments to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to tell the great sustainability story of the paper industry and its products. I look forward to seeing Executive Director Jules Van Sant and Director of Operations Jill Crossley take Two Sides North America to new levels of success in 2024 and beyond.”
As of February 1, Rowzie will retire from the company. She will continue to work with paper industry clients through her consulting practice, Rowzie Group Ltd.