HP Inc. and Cimpress announced a multi-year, strategic agreement for large-scale investment in next-generation HP Indigo digital presses to grow the online personalized print product market.
HP Indigo’s largest customer globally, Cimpress will deploy a fleet of new HP Indigo digital presses over the next two years, primarily the B2-format HP Indigo 100K Digital Press.
Cimpress’ worldwide businesses include Vistaprint.
“More print customers have migrated during the pandemic from offline to online where Cimpress is the clear leader. We believe most of these customers will stay online post-pandemic and we will keep driving efficiencies, continue investing to serve customers better,” said Robert Keane, Cimpress’ founder and CEO. “Over the past decades, HP has been instrumental for our growth, not only in volume but also in capabilities. We believe in our continuous cooperation to reinforce our cost competitiveness and our ability to delight our customers worldwide.”
Cimpress uses HP technology to deliver personalized print products such as holiday cards, photo specialty items, gifts, calendars, and marketing materials.
“Helping customers achieve growth opportunities and operational excellence is a key value for HP. We collaborated closely with Cimpress as we developed the HP Indigo 100K, in order to ensure it addresses market needs for high automation and volume to deliver personalized products,” said Haim Levit, GM, HP Indigo.