04.03.19
ProAmpac joined with L’Oréal – Matrix Hair Care to accept two Graphic Design USA (GDUSA) awards for “disruptive” consumer packaging that has helped “drive sales” and “reinforce the importance of packaging graphics” in successful on-shelf marketing.
GDUSA, a magazine and information resource for graphic design professionals, announced that L’Oréal – Matrix Hair Care’s Total Results Hair Care Holiday Kits 2018 have earned GDUSA’s American Package Design Award and the American Graphic Design Award.
“We wanted our holiday program to stand out and be disruptive on the shelf,” said Elizabeth Richardson, assistant VP haircare & channel marketing for L’Oréal – Matrix Hair Care.
“In collaboration with ProAmpac, our vision of creating a limited-edition kit was brought to life through flexible packaging typically not seen in beauty. The brilliant metallics captured the brand’s energy and playfulness, and it didn’t hurt that it helped drive sales too,” Richardson added.
GDUSA, a magazine and information resource for graphic design professionals, announced that L’Oréal – Matrix Hair Care’s Total Results Hair Care Holiday Kits 2018 have earned GDUSA’s American Package Design Award and the American Graphic Design Award.
“We wanted our holiday program to stand out and be disruptive on the shelf,” said Elizabeth Richardson, assistant VP haircare & channel marketing for L’Oréal – Matrix Hair Care.
“In collaboration with ProAmpac, our vision of creating a limited-edition kit was brought to life through flexible packaging typically not seen in beauty. The brilliant metallics captured the brand’s energy and playfulness, and it didn’t hurt that it helped drive sales too,” Richardson added.