12.24.18
Pennington Distilling Co. was established in 2011 in the Nations neighborhood of Nashville, TN.
The company said its Pickers Vodka “is an excellent, handcrafted vodka that reflects Nashville’s distinctiveness.” The vodka is distilled 11 times through Pennington's still, filtered four times and blended with Tennessee limestone water.
When the line launched in April 2015, the packaging was just a stock bottle with a plastic closure.
This year, Berlin Packaging and Studio One Eleven redesigned the bottle – and had to ensure it would run on the distiller’s existing filling line with minimal disruption.
According to Scott Jost, Berlin Packaging VP of innovation & design, Berlin began by auditing Pennington’s filling, capping, and labeling capabilities to understand the interplay between the processing equipment and the soon-to-be-outgoing packaging.
The company said its Pickers Vodka “is an excellent, handcrafted vodka that reflects Nashville’s distinctiveness.” The vodka is distilled 11 times through Pennington's still, filtered four times and blended with Tennessee limestone water.
When the line launched in April 2015, the packaging was just a stock bottle with a plastic closure.
This year, Berlin Packaging and Studio One Eleven redesigned the bottle – and had to ensure it would run on the distiller’s existing filling line with minimal disruption.
According to Scott Jost, Berlin Packaging VP of innovation & design, Berlin began by auditing Pennington’s filling, capping, and labeling capabilities to understand the interplay between the processing equipment and the soon-to-be-outgoing packaging.
“Concepts that require no line modifications or adjustments are considered ‘operationally invisible’ solutions,” he said. “For the Pickers project, we targeted minimal operational impact by maintaining filling-head height and bore, overall diameter, label area, and the closure within the range of existing equipment adjustability.”
The clear glass bottle, designed by Studio One Eleven and supplied by Berlin’s Bruni Glass division, prominently features an embossed guitar pick bearing the three stars of Tennessee’s state flag near its neck. To reinforce musical connections and influence, the two sides of the bottle are embossed with the neck of a guitar.
“From early visualizations showing how light would refract within the visually complicated ‘fretboard’ detailing to communicating seamlessly with toolmakers and line operators, 3D files and the prototypes we produced from those files allowed stakeholders to explicitly understand the design concept’s implications across the entire supply chain,” Jost said.
Pennington launched the new bottle in August 2018 in a 750-mL and a 1-L size.
The clear glass bottle, designed by Studio One Eleven and supplied by Berlin’s Bruni Glass division, prominently features an embossed guitar pick bearing the three stars of Tennessee’s state flag near its neck. To reinforce musical connections and influence, the two sides of the bottle are embossed with the neck of a guitar.
“From early visualizations showing how light would refract within the visually complicated ‘fretboard’ detailing to communicating seamlessly with toolmakers and line operators, 3D files and the prototypes we produced from those files allowed stakeholders to explicitly understand the design concept’s implications across the entire supply chain,” Jost said.
Pennington launched the new bottle in August 2018 in a 750-mL and a 1-L size.
Since the new bottle was introduced, the Pickers Vodka brand has expanded to 17 states nationwide.