04.19.18
R.R. Donnelley & Sons Company announced new financial reporting segments to align with recent changes to its global operating structure. Effective with the first quarter of 2018, RRD will report its results under two new segments: Marketing Solutions, a provider of multichannel marketing activation programs, and Business Services, a global provider of business communications services.
This segment structure organizes RRD’s global product and service offerings by their common strategic purposes to best meet rapidly evolving client needs. The two segments are designed to help companies optimize engagement with their customers across the entire customer journey – from the marketing programs that first attract and convert customers to the brand, to the critical business communications that service those customers and extend the brand over time.
Previously, the company reported its segments as Variable Print, Strategic Services and International, which grouped together product and service offerings that shared related internal operational features.
“We have united our capabilities under two key segments to directly align our businesses with our clients’ evolving needs and strategic objectives,” said Dan Knotts, RRD’s president and CEO. “This structure further leverages our extensive business portfolio to help our clients more effectively manage the complexities of personalized marketing and sustain meaningful connections with their customers across the full customer relationship.”
RRD Marketing Solutions leverages an integrated portfolio of data analytics, creative services and multichannel execution to deliver comprehensive, end-to-end solutions that drive marketing ROI.
Marketing Solutions reported net sales of $1.2 billion in 2017. This segment includes the company’s direct mail, in-store marketing, digital print and digital solutions businesses and will be led by Doug Ryan. Ryan brings more than 25 years of experience in integrated marketing, including most recently having served as president of DigitasLBi North America.
RRD Business Services provides customized solutions at scale to help clients inform, service and transact with their customers with reduced complexity and increased efficiency. RRD’s key capabilities include Commercial Print Services, Customized Customer Communications, Product and Brand Communications; and Business Process Services.
Business Services reported net sales of $5.8 billion in 2017. This segment includes commercial print, packaging, labels, statement printing, forms, logistics, supply chain management and business process outsourcing.
The Business Services segment will be led by John Pecaric, a 30-year veteran of RRD who most recently served as EVP and chief commercial officer. His previous leadership roles at RRD included president – international and SVP of operations.
This segment structure organizes RRD’s global product and service offerings by their common strategic purposes to best meet rapidly evolving client needs. The two segments are designed to help companies optimize engagement with their customers across the entire customer journey – from the marketing programs that first attract and convert customers to the brand, to the critical business communications that service those customers and extend the brand over time.
Previously, the company reported its segments as Variable Print, Strategic Services and International, which grouped together product and service offerings that shared related internal operational features.
“We have united our capabilities under two key segments to directly align our businesses with our clients’ evolving needs and strategic objectives,” said Dan Knotts, RRD’s president and CEO. “This structure further leverages our extensive business portfolio to help our clients more effectively manage the complexities of personalized marketing and sustain meaningful connections with their customers across the full customer relationship.”
RRD Marketing Solutions leverages an integrated portfolio of data analytics, creative services and multichannel execution to deliver comprehensive, end-to-end solutions that drive marketing ROI.
Marketing Solutions reported net sales of $1.2 billion in 2017. This segment includes the company’s direct mail, in-store marketing, digital print and digital solutions businesses and will be led by Doug Ryan. Ryan brings more than 25 years of experience in integrated marketing, including most recently having served as president of DigitasLBi North America.
RRD Business Services provides customized solutions at scale to help clients inform, service and transact with their customers with reduced complexity and increased efficiency. RRD’s key capabilities include Commercial Print Services, Customized Customer Communications, Product and Brand Communications; and Business Process Services.
Business Services reported net sales of $5.8 billion in 2017. This segment includes commercial print, packaging, labels, statement printing, forms, logistics, supply chain management and business process outsourcing.
The Business Services segment will be led by John Pecaric, a 30-year veteran of RRD who most recently served as EVP and chief commercial officer. His previous leadership roles at RRD included president – international and SVP of operations.