03.02.18
Quad/Graphics announced that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue.
Product sampling is an important marketing strategy in the US, accounting for $34 billion in marketing spend in 2016. In addition:
• 81% of consumers agreed that experiencing a product increases their comfort level when purchasing.
• 94% of households stated that sampling is a good determining factor of product effectiveness.
• 92% of consumers surveyed reported they bought a product after trying a sample.
“Product sampling, when combined with an integrated marketing strategy, is among the most effective ways to convert a prospect into a buyer,” said Brian Hickey, SVP of sales for Quad/Graphics. “The challenge to creating an effective sampling program is managing costs, increasing scale and ultimately driving ROI. Our PromoPage carrier – along with our other PromoProducts solutions – addresses those challenges, delivering products to highly targeted audiences along with relevant content, which creates more powerful and memorable advertising campaigns.”
Product sampling is an important marketing strategy in the US, accounting for $34 billion in marketing spend in 2016. In addition:
• 81% of consumers agreed that experiencing a product increases their comfort level when purchasing.
• 94% of households stated that sampling is a good determining factor of product effectiveness.
• 92% of consumers surveyed reported they bought a product after trying a sample.
“Product sampling, when combined with an integrated marketing strategy, is among the most effective ways to convert a prospect into a buyer,” said Brian Hickey, SVP of sales for Quad/Graphics. “The challenge to creating an effective sampling program is managing costs, increasing scale and ultimately driving ROI. Our PromoPage carrier – along with our other PromoProducts solutions – addresses those challenges, delivering products to highly targeted audiences along with relevant content, which creates more powerful and memorable advertising campaigns.”