11.27.17
Helsingborg, Sweden-based Storbildsbolaget is making a significant change in print production this month, switching brands for the first time to install a 3.4-meter EFI VUTEk FabriVU 340 soft signage printer from Electronics For Imaging, Inc. (EFI).
Surging client demand in Sweden, Norway and Denmark for fabric-printed soft signage is a key part of Storbildsbolaget’s growth. Soft signage print volumes exceeding 2,000 square meters per month have outstripped the company’s current capacity, and executives at the Swedish company found that the VUTEk FabriVU model has lower running and maintenance costs compared with the latex printer they have been using to produce soft signage.
Storbildsbolaget – a company with annual turnover of 42million SEK that rates as one of Sweden’s biggest large-format digital printing companies – explored products from three different vendors.
“We were invited to visit the entire factory in Italy – which is quite an exceptional offer from a printer vendor – and it was clear to me that the FabriVU 340 is a very strong machine with a solid frame and good quality components,” Storbildsbolaget CEO Jonas Hellke said. “It’s built like a tank.”
The company will use its new printer for soft signage light boxes and interior design elements. The printer represents an upgrade in quality, due to its aqueous ink sublimation printing, where the ink on the finished piece penetrates the fabric instead of being deposited on top.
Surging client demand in Sweden, Norway and Denmark for fabric-printed soft signage is a key part of Storbildsbolaget’s growth. Soft signage print volumes exceeding 2,000 square meters per month have outstripped the company’s current capacity, and executives at the Swedish company found that the VUTEk FabriVU model has lower running and maintenance costs compared with the latex printer they have been using to produce soft signage.
Storbildsbolaget – a company with annual turnover of 42million SEK that rates as one of Sweden’s biggest large-format digital printing companies – explored products from three different vendors.
“We were invited to visit the entire factory in Italy – which is quite an exceptional offer from a printer vendor – and it was clear to me that the FabriVU 340 is a very strong machine with a solid frame and good quality components,” Storbildsbolaget CEO Jonas Hellke said. “It’s built like a tank.”
The company will use its new printer for soft signage light boxes and interior design elements. The printer represents an upgrade in quality, due to its aqueous ink sublimation printing, where the ink on the finished piece penetrates the fabric instead of being deposited on top.