09.29.15
SGK, a division of Matthews International, has rebranded Schawk’s U.S. rotogravure operations, which will operate under the Saueressig brand, well-known throughout Europe for excellence in premium rotogravure solutions.
“The rebranding of Schawk’s rotogravure operations as Saueressig expands our global rotogravure offering and gives Saueressig a strategic foothold in the US,” David Schawk, SGK group president, said.
Saueressig’s history includes the introduction of many patented market-leading rotogravure printing and finishing technologies such as exclusive 3D micro-embossing technology that offers protection from brand counterfeiting; VAT laser-etching; nanosecond 3D laser engraving on metal surfaces; and soft proof technology that depicts all finishes like coatings and embossing.
SGK also announced that it has rebranded the Matthews Brand Solutions flexographic business in Europe, Asia and the Americas as Schawk.
The rebranding is part of a larger strategic initiative to optimize SGK’s brand portfolio by consolidating brands. The Schawk brand is part of SGK’s brand deployment business, which also includes its Saueressig brand. This affects eight local flexographic business brands in Europe, one in Asia Pacific and one in the Americas.
“The driving force behind the rebranding is to facilitate the buying process for our clients worldwide and create a more seamless service experience,” said Schawk. “We are unifying the knowledge, expertise and resources of all these brands around one global brand.”
“The rebranding of Schawk’s rotogravure operations as Saueressig expands our global rotogravure offering and gives Saueressig a strategic foothold in the US,” David Schawk, SGK group president, said.
Saueressig’s history includes the introduction of many patented market-leading rotogravure printing and finishing technologies such as exclusive 3D micro-embossing technology that offers protection from brand counterfeiting; VAT laser-etching; nanosecond 3D laser engraving on metal surfaces; and soft proof technology that depicts all finishes like coatings and embossing.
SGK also announced that it has rebranded the Matthews Brand Solutions flexographic business in Europe, Asia and the Americas as Schawk.
The rebranding is part of a larger strategic initiative to optimize SGK’s brand portfolio by consolidating brands. The Schawk brand is part of SGK’s brand deployment business, which also includes its Saueressig brand. This affects eight local flexographic business brands in Europe, one in Asia Pacific and one in the Americas.
“The driving force behind the rebranding is to facilitate the buying process for our clients worldwide and create a more seamless service experience,” said Schawk. “We are unifying the knowledge, expertise and resources of all these brands around one global brand.”