04.08.15
AWA Alexander Watson Associates has released its Global Labeling and Product Decoration Market Update 2015. AWA’s annual assessment of current label market characteristics is now in its ninth edition.
The company is reporting that the heat-shrink sleeve label continued to grow at the fastest rate of usage last year, 5.3%, particularly in South America, China, and India, although growth has stabilized in the developed markets of North America and Europe.
Pressure sensitive labels also represent a significant growth driver, despite the strong competition from sleeving, and showed a volume increase globally of 4.1%, while glue-applied labeling grew at 2.8%. In-mold labeling’s three technologies – IML-EB, IML-IM, and IML-TF – showed a combined growth rate of just over 3% in the global label market.
The newly published report also details trends and developments in raw materials and M&A activity, as well as in markets. The established and more mature label technologies are experiencing increasing competition from alternative decoration and packaging formats such as flexible packaging in all its forms, and direct print to the container, whether it be a carton, bottle or can.
The company is reporting that the heat-shrink sleeve label continued to grow at the fastest rate of usage last year, 5.3%, particularly in South America, China, and India, although growth has stabilized in the developed markets of North America and Europe.
Pressure sensitive labels also represent a significant growth driver, despite the strong competition from sleeving, and showed a volume increase globally of 4.1%, while glue-applied labeling grew at 2.8%. In-mold labeling’s three technologies – IML-EB, IML-IM, and IML-TF – showed a combined growth rate of just over 3% in the global label market.
The newly published report also details trends and developments in raw materials and M&A activity, as well as in markets. The established and more mature label technologies are experiencing increasing competition from alternative decoration and packaging formats such as flexible packaging in all its forms, and direct print to the container, whether it be a carton, bottle or can.