The new range was developed and formulated by the company’s in-house R&D team based in Bristol, UK, and where Pulse Roll Label Products now manufactures the new fluorescent RDF Series.
The UV curing fluorescent ink range is suitable for use in general label printing and has recently undergone full beta testing. Print trials to date have shown increased color strength, allowing lighter aniloxes to be used while achieving the same density, as well as showing a smoother lay, resulting in a higher quality label.
Branded goods have never had to fight so hard for attention on the shelf with many products now available to consumers. Brand owners must also adhere to increasing packaging and labeling regulations to ensure that important product information is visually highlighted. For an eye-catching effect, whether for fun to ensure a brand stands out on the shelf, or to highlight warning information, the use of fluorescent inks as part of the overall label or package design can grab attention and create more impact.