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Sun Chemical Shows Products to Help Packaging Stand Out on Store Shelves during ExpoPrint 2014


Offers range of solutions for brand owners, printers

Visitors of Hall C, Booth 14C at ExpoPrint Latin America 2014, , which will be held July 16-22, 2014 at the Transamerica Expo Center in São Paulo, Brazil, will discover a broad portfolio of packaging solutions for all markets from Sun Chemical and its parent company, DIC, that will help packaging stand out on the shelf.
“Brand owners need their packaging to make an impression on the shelves – grab attention,” said Fernando Tavara, president, Sun Chemical Latin America. “Packaging that stands out has a better chance of being handled and purchased. It is also important that the brand’s colors are consistent across all packaging so that it is recognizable. During ExpoPrint, we’ll introduce our guests to a full range of solutions that help maintain color consistency on all packaging substrates, offer special effects on packaging and enhance productivity in the supply chain.”
Visitors of the Sun Chemical/DIC booth will be introduced to SunLase laser marking solutions, a coating that enables brand owners to add information to both secondary and primary packaging information after the filling and closure of the pack, whether for practical supply chain purposes or as a late stage pack differentiator.
The SunLase solution prints a transparent or tinted coating onto a packaging substrate during the printing process. After the packaging has been sealed, variable coding graphic information, such as barcodes, QR codes, and “Use By” dates or branding, can be created using a low power CO2 or fiber laser to change the color of the patch to black where marked, with no risks to the packaged product.
Sun Chemical will show visitors how they can make their products stand out on shelf and engage consumers with special effects printing using SunInspire specialty inks and coatings. Guests will be shown the impact SunInspire inks and coatings can make to consumers with the samples that will be on display.
Some of the samples include various metallic effect options. The metallic effect is most commonly used in packaging to communicate premium positioning. It also delivers on demand effects, optimizing productivity, cost, and waste, compared to metallized substrates or hot/cold foil stamping.

Sun Chemical’s range of SunInspire specialty coatings offer a variety of visual special effects that help packages increase their shelf prominence, including high brilliance metallic silver, gold and polychromatic, fluorescent, pearlescent, iridescent, interference, tactile and relief.
Visitors will be introduced to Sun Chemical’s specialized solutions for metal decoration including its SunDuo, SunTrio and SunAltec inks.
The SunDuo ink range offers high speed decorator performance suitable for printing on steel and aluminum cans.  SunTrio inks are versatile, flexible, cost effective and highly resilient – suitable for all types of metal cans and closures, from crowns to pails, aluminum pilfer proof caps, aerosols, food cans, drawn fish cans, and more. The line also includes a low migration ink series available for food and other sensitive packaging.
The SunAltec product range offers excellent performance, superior quality, highest productivity and highest adhesion properties for monobloc aerosols, monobloc drink bottles, and aluminum collapsible tubes.
A wide range of solutions will also be on display for narrow web printers, including the SolarFlex Nova SL range of UV flexo inks. Intended for the printing of labels, tags, sleeves, tickets and other applications typically found in the narrow web market, SolarFlex Nova SL features flow optimization for press performance, low odor for sensitive applications, fast curing for higher press speeds and a color strength that has been increased for finer anilox choices. Formulated without any volatile organic compounds and compliant with the Nestlé regulations, the SolarFlex Nova SL range can increase color gamut and/or lower ink consumption.
Narrow web visitors at Sun Chemical’s booth can also learn about its SunCure Flexo UV product range, which provides UV light-curing inks and coatings for packaging printers that efficiently meet changing job requirements on a wide variety of paper and board.